This national organisation, employing more than 2,000 people, had recently completed a significant rebrand and was entering its next phase of growth.
With a renewed external identity in place, attention turned inward. To ensure alignment between the external brand and the lived employee experience — and to attract and retain the talent required to support expansion, Robin was asked to assist with the formulation of the Employee Value Proposition.
Through a series of meetings with key stakeholders, existing documents and strategy were reviewed. Focusing on the attributes of Gartner’s “The Human Deal” – Robin was able to distil existing cultural statements and key requirements into a succinct and compelling brand statement as well as build an ecosystem with associated and related HR programs.
The EVP and cultural program was ratified by the Board and implemented. Early results have shown reduced employee turnover with resoundingly positive staff feedback about the new initiatives associated with the new EVP.