This national organisation with a staff of over 2000 had recently undergone a rebranding and was at a transition point in terms of their next stage of growth.
To ensure that the internal and external brands aligned, and to make certain that the right employees were being attracted and maintained to support the growth, Robin was asked to assist with the formulation of the Employee Value Proposition.
Through a series of meetings with key stakeholders, existing documents and strategy were reviewed. Focusing on the attributes of Gartner’s “The Human Deal” – Robin was able to distil existing cultural statements and key requirements into a succinct and compelling brand statement as well as build an ecosystem with associated and related HR programs.
The EVP and cultural program was ratified by the Board and implemented. Early results have shown reduced employee turnover with resoundingly positive staff feedback about the new initiatives associated with the new EVP.